A notice for Asset Store assets from publishers in Greater China

Hi everyone,

We’d like to share an important heads‑up for some Asset Store customers, and also let you know what options you have.

Because of updated regional licensing, distribution, and compliance requirements for publishers in the Greater China Region (including Hong Kong and Macau), assets from publishers based in this region will no longer be available for purchase on the Global Asset Store starting March 31, 2026.

You can check this list (Updated March 30th) if you’re unsure whether an asset you’ve purchased is from a publisher in the Greater China Region.

  • Any assets you’ve already acquired (including free ones) will remain in your account, and you’ll still be able to download and use them from your My Assets list.
  • After March 31, 2026, those publishers will no longer be able to provide updates or support through the Global Unity Asset Store.
  • You’re still eligible for a refund on these assets if you purchased them within the last 6 months. We’ve extended the refund window specifically for this situation. Please note that if you receive a refund, you’ll lose access to that asset. You can find full refund details here.

If your organization is based in the Greater China Region (as listed on your Unity Dashboard):

  • You will no longer be able to use the Global Unity Asset Store or access your free/purchased assets after March 31, 2026.
  • To help with this transition, we’ve added a “Download all” button to the My Assets tab so you can download and keep everything you’ve acquired before that date.
  • If your organization’s information is incorrect, please follow our comprehensive guide that walks you through the necessary steps: How to update your organization’s country. If you encounter any technical issues while following the steps in the article, reach out to Unity Support.

We’re reaching out to the impacted users directly via email, so this post is meant as a catch-all in case the email is missed. We know this is a significant change, and we hope to make this transition as smooth as possible.

关于中国大陆及港澳地区发行商在海外Unity资源商店运营调整的通知

大家好,

我们希望就部分海外Unity资源商店用户相关事宜向您提前说明,并同步告知您可选择的处理方式。

由于对中国大陆及港澳地区发行商相关区域许可、分发及合规政策的更新,自2026年3月31日起,该地区发行商的资源将停止在海外Unity资源商店销售。

如果您不确定所购资源是否来自中国大陆及港澳地区的发行商,可以查看此列表进行确认。

  • 您已获取的所有资源(包括免费资源)将继续保留在您的账户中,您仍可通过“我的资源(My Assets)”列表进行下载和使用。

  • 2026年3月31日起,相关发行商将无法再通过海外Unity资源商店提供更新或支持。

  • 如您在过去6个月内购买了相关资源,仍可申请退款。我们已为此次情况延长了退款时限,以便您做出安排。请注意,成功退款后,您将失去对该资源的使用权限。详细退款信息请查看此处

如果您的组织位于中国大陆及港澳地区(可在Unity Dashboard中查看地点信息):

  • 2026年3月31日起,您将无法继续使用海外Unity资源商店,也无法访问免费资源或已购资源。

  • 为协助您顺利过渡,我们已在“我的资源(My Assets)”页面新增“全部下载Download all)”按钮,方便您在上述日期前下载并保存所有已获取的资源。

  • 如您的组织信息存在错误,Unity支持团队可协助您进行更新。请务必于北京时间2026年3月15日8:00(UTC时间2026年3月15日00:00)前提交相关申请。

我们已通过邮件通知受影响的用户。本帖作为补充说明,以防相关邮件未被及时查收。我们理解此次调整可能带来的影响,并将尽力协助您顺利完成过渡。

Assets being removed March 31st - March 30 update.pdf (321.2 KB)

Are you guys going to tell us what assets are affected? I got this message today saying “at least one asset in your library is from publishers based in the Greater China Region” however you don’t bother telling us. So we’re supposed to go through all of our assets and just figure it out?

5 Likes

You probably already have an email about it, but here is the link to the list. It’s about 2,700 assets or so.

https://cdn.bfldr.com/S5BC9Y64/as/wpcqrs7fxjcwgqm9m6qz/Assets_being_removed_March_31st

Why was this change made? I get a bunch of weapon assets from a specific Asset Store Developer. Does this mean I can no longer buy stuff from them when they release new items?

1 Like

So you can detect we have assets that are affected, but can’t tell us which ones. Instead giving us a list for us to try to match up against our own isn’t that. Less than helpful. So I have to manually go through 2700+ assets to see if I have any of these in my 20000+ assets. Got it.

15 Likes

Thanks for the heads-up. I understand that regional compliance can force changes like this.

That said, asking users to manually check a long PDF against their entire purchase history isn’t very practical, especially for those of us with large libraries built over many years.

It would really help if affected assets were automatically flagged in “My Assets” or if we received a personalized list of impacted purchases. That would make it much easier to decide on refunds or project implications.

Right now it’s hard to know what’s actually affected without a lot of work.

I hope this can be improved.

15 Likes

They are migrating to the China store most likely.

I agree. While the list and notification probably satisfies the technical requirements around this event, it’s virtually useless to buyers.

5 Likes

Surely it would make sense to put a tag on that people could search for in their assets, that way they can tell if its going to be abandoned as a result. I also hope you have removed it them from purchase so as not to let more people get into a pickle

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After March 31, will publishers based in China, Hong Kong, or Macau be able to return to the Global Asset Store in the future, or is this intended to be a permanent change?

I’m also hoping to better understand the reasoning behind this decision. Is this connected to regulatory requirements, or does it reflect a structural split between Unity’s global platform and a separate China-based version of the engine and ecosystem?

6 Likes

So people in the US can no longer purchase? That’s terrible

1 Like

All the resources I purchased before cannot be downloaded after March 31, 2026?

Thanks for the information, but this should really be handled better:

  1. It’s essential that any assets we own that meet this condition are tagged and easy to find in our asset list. Expecting people to compare their thousands of assets against your list of thousands of assets is unreasonable.
  2. I did a quick check, and as of right now I can still purchase assets that are on your list, and those assets don’t have any message on the store page. You already have the list so why is there nothing on the storefront?

Hopefully these can be addressed soon, as March 31 isn’t much notice.

Thanks!

5 Likes

By doing this, you’re basically victimizing the people who spent their hard-earned money on legit copies. At this point, why would anyone even bother buying genuine software on your platform?

13 Likes

Once upon a time I changed my email address. And I keep getting emails on my old address. I contacted support who searched high and low and could not find any mailing lists with my old email address.

This notice I received on my old email address, but not on my current email address (which was changed several years ago). My current email address is linked to asset store purchases / login etc. Please can you update your mailing lists - or tell your support what your source for mailing lists is, so they can update it? (I also received the emails about the license issues a while back on my old address - and not on my current email address).

(Really sorry to see the Chinese developers having to leave - hope we can buy from them somewhere else in the future.)

In fact, I received two emails today from info@unity3d.com :

  • The first, a Chinese language email at 7 a.m., stated that I would lose access to my purchased assets after March 31st, which contradicts your official post here.
  • Then at 11 a.m., I received another email in English mentioning that “My Assets” would remain accessible, consistent with the current announcement.

I’m unsure whether the earlier message was an error or intentional.

1 Like
  1. What are Global vs Chinese asset stores anyway? I have only been to one asset store the whole time.
  2. Which region am I in? I (my solo org) have physically been in multiple locations and I cannot tell what treatment am I getting.
  3. After the end of March, can I still choose which store to opt in, by either putting the info into the dashboard, contacting supports, or any other method?

In short, wtf at all is happening?

2 Likes

A separate, Chinese, asset store is available, for the Tuanjie engine (a fork of Unity 2022.3). They’ve dubbed the regular asset store as the “Global” store.

Assets are required to be publishes there separately, for the Chinese market.

2 Likes

This is an absolutely terrible and foolish decision. It forcibly segregates developers in the Chinese region from the international developer community, which feels like a disguised form of discrimination!!! I cannot accept such a decision. It makes Unity as a company untrustworthy—it can sacrifice the interests of its vast user base for its own commercial gains at any time, and this is not the first time. Have you ever considered the feelings and situations of the many developers whose livelihoods depend on your engine? Maybe this is only the beginning.

6 Likes

But no chinese dev wants to use the “tuanjie” version of Unity.

2 Likes