I don’t know if this is just happening for me, but just now, I can see that the Asset Store, is being priced in euros instead of the normal dollars? What is this nonsense?
The price is actually the same. For Europe you have to add VAT, independent of currency. Unity currently does convert 1 US-$ to 0.76 Euro.
So, 95 $ equals 72.20 Euro, with 25% VAT added this sums up to 90.25 Euro.
You would be charged the same if you’d pay in US-$. Depending on your method of payment, using your local currency might be a tiny bit cheaper in credit card fees. However, the exchange rate used by your bank might also be a bit different.