Hi Community,
We are excited to share that Unity Ads SDK 4.16.6 is now available. 
This isn’t just a version update - it is a complete re-architecture designed to be faster, lighter, and ready for the future of growth.
Why this matters for your Growth Stack:
- For Monetization (Speed & Volume): We’ve significantly reduced initialization time. This means ads load faster, ensuring you capture every impression opportunity—especially during peak seasons.
- For UA (Data & Scale): The upgraded infrastructure delivers richer data signals, fueling your campaigns with better inputs for smarter optimization.
The Impact (Early Adopter Benchmarks):
Speed: Up to 5x faster initialization.
Revenue: +14% average net revenue lift.
Volume: +22.3% more impressions.
Quality: +21.5% improvement in show completion.
Action Plan:
- SDK Update: [Unity, Android, iOS].
- Resource Required: Low. In most cases, this is a drop-in replacement with no code changes required.
If you have any questions, please reach out to our support team! We’re happy to help you get this integrated.
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The technical capabilities document Google Docs Link is private.
Thanks for the heads up!
We are checking the permmission settings for this document right now.
I will post an update here as soon as we have it resolved.
Thank you for your patience!
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So, does this mean that the note on the docs page is no longer valid?
Starting from SDK version 4.4.1, the Unity Ads package is now called the Advertisement Legacy package in the Unity Editor. The Advertisement Legacy package version 4.12 is still functional but will not receive any further updates for new or enhanced features. SDK version 4.12 supports the Apple Privacy Manifest update, with no further updates planned for the package.
Because this note tells me that there will be nothing new, but you now completely rearchitectured the “legacy” package? I am glad you did, but it comes very much as a surprise.
Hi there, thanks for calling this out! It is completely understandable why that note in the docs caused some surprise.
To clear things up, there are two distinct parts here: the ‘Advertisement Legacy’ package (the installer in the Unity Editor) and the Unity Ads SDK (the underlying ad-serving engine itself).
The note in the documentation refers strictly to the ‘Advertisement Legacy’ package. We are no longer adding new features to that specific installation package (though we will be releasing a minor compatibility update soon to ensure it works with Unity 6.5).
However, the Unity Ads SDK, the actual engine powering the ads on the device, was just completely re-architected in version 4.16.6. This update brings massive speed and revenue improvements ‘under the hood.’
Because the underlying SDK was upgraded without changing how it connects to your code, it remains a drop-in replacement. You get the new performance benefits, and your existing code will still work perfectly without needing a rewrite.
We are working on updating our documentation to make this distinction clearer. Thank you for flagging this, and let us know if you have any questions during the update!
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@Elina_UnityGrowth Unity Ads was earlier deprecated favouring the usage via Level Play and renamed as Legacy advertising package.
May I know what’s this new Unity Ads package is? Is it the individual Unity ad network package(similar to legacy advertisement module)?
For using unity ad network ads, is still using it via level play mediation is recommended workflow?
Sorry, lots of confusions due to the overlapping names.
Cheers,
VB Team
Hi! Thank you for bringing this up!
The confusion comes from three different things often being grouped together. Here is the breakdown:
- Unity Ads Network: The demand source publishers monetize with. It is not deprecated and remains a core part of the ecosystem.
- Legacy Advertising Package: This refers only to the older Unity Editor module naming. It is replaced by the new architecture.
- Unity Ads SDK: It’s not a “new network”, it’s the updated SDK/runtime that improves performance.
The Recommended Workflow: Keep LevelPlay as your control layer. You should add Unity Ads as a mediated network via the Unity adapter. This ensures you are automatically using the latest SDK architecture.
If you don’t use mediation, you would integrate the Unity Ads SDK directly, but LevelPlay remains the recommended path for the best results.
Please let us know if something is not clear!
So Unity Ads SDK is for using Unity Ads without mediation. Something like AdMob SDK without using any mediation adapters installed. Right?
If thats the case, then Unity Ads SDK takes the place of earlier unity ads legacy package.
Hi,
Thanks for your reply. Yes!