This is what we have been developing for the past 3 years behind the scenes, and we used our games to drive the development of this service to its current maturity.
Briefly, Cloud Goods allows any game to use Virtual goods without having to spend time developing the back-end server and store, drop in the Unity3D SDK, generate your items, and snap in your item behaviors into your game. This is just the tip of the iceberg, and I will be releasing more info with its beta release scheduled for Q3 2013.
Please let me know your thoughts, I would love some feedback!
ps. I realise the order of the weapons is added in the voice overs. oops!
Thanks for the interest and sorry for the delay in my response, was at GDC
Had some awesome feedback with plenty of interested developers!
We are aiming for Q3 but might be doing closed beta invites soon, we put a newsletter sign up on the site today and will be providing closed beta access to subscribers soon as we can.